UK consumers lead the rest of the world in sending greetings cards, new Ofcom research reveals.
Ofcom’s survey finds
that more consumers in the UK send greetings cards than in any other
country surveyed.
Christmas cards
Over a third (37%) of UK adults said they had sent a greetings card, invitation or postcard in the post in the last month – the highest in the world and beating Australia into second spot (34%).Consumers in France were the least likely to send greetings cards, with only 17% saying they had done so – half the amount in the UK.
Traditional communication
James Thickett, Ofcom’s Director of Research, said: ‘Although we’re all increasingly using digital methods of communication, our research shows that the traditional greetings card still remains a popular choice for UK consumers.’The findings were revealed in Ofcom’s International Communications Market report.
Other countries surveyed included China, where 33% of consumers said they had sent a greetings card, invitation or postcard in the last month, compared to Italy (30%) Spain (19%) and Japan (23%).
Source: www.consumers.ofcom.org.uk